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Why Local SEO Works

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Generally, Local SEO (Search Engine Optimisation) refers to using geographical keywords to help local customers find you.

Specifically, Local SEO describes the techniques businesses can use to optimise their websites to achieve a higher search engine ranking in search engine results pages.

Having Trouble Attracting Customers?

Are you using local SEO techniques to help customers find you? Is it getting more and more difficult for your business to stand out in a crowded online marketplace? Are you noticing fewer customers coming to your website from Google?

If so, it’s time to reappraise your digital marketing strategies and introduce local SEO to your website’s design.

Having Trouble Attracting Customers?

Are you using local SEO techniques to help customers find you? Is it getting more and more difficult for your business to stand out in a crowded online marketplace?  Are you noticing fewer customers coming to your website from Google? 

If so, it’s time to reappraise your digital marketing strategies and introduce local SEO to your website’s design. 

Which Types Of Business Will Benefit From Local SEO?

Basically, any business with a local target market. The following industries are commonly sought out according to geographical location:  

  • Health and Medical Services such as GP’s, dentists, maternal and child health. Case in point, you need a flu immunisation and want to fit it in on your lunchbreak, so you search for the closest medical centre to your work. 
  • Restaurants, cafes and bars: Becoming an icon in your local community is vital for the longevity of your hospitality business, but you also want to capture new visitors. This is particularly important for restaurants in high tourism areas. 
  • Plumbers, electricians, repair Services. When customers have an emergency, they want someone who can get to them as quickly as possible. 

Consider How Your Customer Uses Google

Getting your business in front of the eyes of online searchers is getting more and more competitive. Appearing on the first page of search engine results matters – only six per cent of online searchers click through to the second page of search results.  

There are a variety of strategies and methods to use to ensure your business appears on that first page of search engine results and local SEO is one of the most effective ones. Local SEO allows searchers to find you when they are looking for a genuine local service or product.   

Think about how you use the internet: It’s Friday night and you want some takeaway, but it’s raining and you don’t want to go out. You wonder if any of your local Thai restaurants do home delivery. You get on your phone and search “Thai home delivery Elwood” and there in the results page is your local Thai – fantastic, and they deliver so you go ahead and call to place your order.    

This is exactly how most people use the internet. It has become a just-in-time tool to help people solve immediate problems and they use geographical keywords when they need their problem solved close to home. 

But how exactly did that Thai restaurant in Elwood get prominence in the Google search results page? By using a suite of technical, behind the scenes strategies.   

These strategies are outlined below.

How Can I Make Local SEO Work For My Business?

  • Build a brilliant website! Google punishes sites that aren’t viewable on different devices (smartphone vs desktop for eg) 
  • Create a business listing on Google 
  • Publish regular blogs – Google rewards sites with fresh and relevant content 
  • Use customer reviews 
  • List your website on local business directories 
  • Use local SEO on-page factors such as your city/region plus the relevant keywords. 

Technical adjustments to make to your website include: 

  • Appropriate meta descriptions 
  • Site maps 
  • Title tags 
  • H1 tags 
  • URL 
  • Landing page content 
  • Image ALT attributes 

Keep up to date with Google algorithm changes and new SEO practices. This will help you stay ahead of your competition, literally, in search engine results! 

Do you need further advice and support in achieving your business goals? Call We Are Web today on (03) 86091078 to speak to our friendly team!

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